5 ways marketing automation helps startups succeed

 If one is  however going up against the big players in the market, automation can however  save time and also  money while it is collecting big-data insights for the small business.

It can thus be overwhelming in order  to keep up with the new digital-marketing strategies, social media, drip campaigns and also  all the other emerging opportunities in the world of marketing technology. There's however so much to choose from, it now thus however  has its own blended term.

 

Thus, while the world’s biggest corporations generally dedicate the entire teams to social-media monitoring and also  feedback, startup leaders must however  run much tighter ships. The Chief Marketing Officer however often is the same person as is  the CEO and the CFO. Those challenges however also  make it more difficult in order  to stay on trend when it thus comes to marketing outreach -- however much less effectively adopt and thus also  implement these strategies.

 

The purpose of this article is to make the readers aware of the 5 ways as to how marketing automation however helps the startups to succeed.

 

In the bigger picture, the time which the  startups however  invest in marketing automation will thus streamline the  operations and thus also help the companies  in order to grow faster (and often in profound ways). Here are thus  a few reasons which one should consider in making the move to an integrate automation in the marketing plan.

1. It levels the playing field.

New startups however often feel like the  minnows who are however  trying to outswim and also outsmart the  sharks in a game of survival. Reports thus  reveal that nearly half of the small-business owners thus manage marketing efforts on their own, all while they are however  carrying out  the other duties from the  human resources to sales. Marketing automation thus also  helps in order to  bring some balance by thus offering incredibly savvy and sophisticated tools that thus also are incredibly easy in order  to use and set.

Its okay if one doesnt know much about analytics or “lead-nurturing?" Companies such as GetResponse and Act-On do, and they thus also can help in order to reach out, clear out and thus also make marketing decisions . Those decisions however happen automatically, which is however  based on the  specifications which one sets  during the onboarding process. That can thus add hours to the day, and thus also not to mention the  thousands (or millions) in sales when it is  well-utilized.

2. It creates a valuable database.

The information which is however gathered during the marketing automation thus also  goes far beyond the contacts and the potential customers. It's actual data --is thus the big data. It's thus the type of knowledge that can however help one in order to make smarter decisions about how to move the business forward.

Marketing automation can however  help one in order to  determine  as to which style of language or either tone works best with the  different audience segments, which the  audiences are thus more likely in order  to buy certain products and when the  customers are however most likely to shop. It even can thus  help one in order to  understand where one thus might be losing the customers who generally  drop off during their digital journeys.

 

  1. It helps turn leads into sales.

 If one is however running a startup, chances are thus good that one doesn’t have time for this crucial business-development function. Nurturing the leads however  requires more than an ongoing touch-base or either a check-in. It thus also means helping steer the prospect towards the  desired goal or outcome.

Nurtured leads however also show a 20 percent increase in the  sales when it is  compared to the non-nurtured leads. Marketing automation can thus also  help one in order to  manage redirects when someone has however left an item in an online shopping cart and has thus  even send product discounts or the other incentives if a customer however  fails to buy after the  first reminder. It's thus  all based on a series of  the simple "if/when" statements which one establishes when one creates his campaign.

In essence, automation thus turns one into a savvy marketing professional with thus an endless number of hands in order  to hold tight to the customers throughout their buying journeys.

4. It can save time and (make) money.

Thus, In today’s fast-paced business world, it’s however  nearly impossible in order  to reach out to the  potential business partners manually -- and thus at least not efficiently. Marketing automation can thus also help here, too.

Once one creates a list, marketing-automation tools can thus however  do much of the work.  They thus  even can help in order to  create content and also  determine its effectiveness for the future campaigns. That thus means no more hiring the freelancers, working with the mail servers or either thus responding to individually to every inquiry.

5. It’s scalable.

It however probably goes without saying, but thus  like the  many other cloud-based services today, marketing automation is also scalable. One can however pay based on the current number of contacts, and the service will thus grow along .

Marketing automation thus  holds tremendous potential for any kind of  startup. Ultimately, marketing automation should thus also  help the  customers in order to  better understand the  brand, vision and the  products. It’s thus however  one more way in order to extend the  presence and thus keep the big fish circling elsewhere.

This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST software, GST Return Filing, GST Registration, section 8 company registration, Nidhi company registration, IEC registration


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